“Seamless Source gave us the competitive edge we needed. Our customers no longer just buy a t-shirt; they buy a story. The ability to show them exactly where their garment came from, and all the ethical and environmental details behind it, has transformed the way they see our brand. Seamless Team is very helpful and genuine, I wish them all the best”
– Makenzie Black –
Overview of Roamwear's Success Story
Roamwear is more than a US clothing brand; it’s a commitment to the planet. Their products, including the popular Bamboo T-shirt, are crafted from sustainable fibres like bamboo and organic cotton. This ethical foundation is core to their brand identity.
While their commitment to being “soft on your skin, gentle on the planet” was a strong starting point, Roamwear faced a common challenge for classic apparel brands: how to stand out in a saturated market and prove their claims of ethical and carbon-conscious production. They needed a powerful competitive advantage that went beyond traditional marketing.
The Problem They Had
Roamwear’s commitment to sustainability was clear, but they faced three key challenges in bringing their vision to life:
- Finding the Right Supply Chain: They needed to find value chain partners that matched their specific ethical and sustainability requirements.
- Gathering Supply Chain Data: Once the partners were identified, collecting and verifying accurate information across every tier of the supply chain was a complex and time-consuming process.
- Verifying Material Integrity: Roamwear needed a way to prove that their raw materials, such as bamboo and organic cotton, were non-toxic and met their strict quality standards.
Our Approach
Our first step was a comprehensive feasibility study and a deep dive with the Roamwear team. We spent time understanding their specific brand values and requirements, which allowed us to identify and vet the perfect value chain partners. Our team then managed the entire process of sourcing and managing these partners, which allowed us to build out their complete value chain from scratch.
Once the value chain was established, we used our platform to gather, verify, and manage all the necessary data. This process turned a complex, time-consuming task into a streamlined, automated workflow, giving Roamwear peace of mind and the verified data they needed to build their transparent story.
Results
As a direct result, Roamwear gained a powerful competitive advantage. We provided them with full supply chain transparency, a critical element that went beyond traditional marketing.
The Digital Product Passport enabled their customers to instantly see the entire journey of their t-shirt, from the source of the bamboo and organic cotton to the final manufacturing facility. This unparalleled visibility, combined with proof of rigorous certifications and environmental details, created a new layer of trust and value. It empowered customers to make more informed decisions, knowing they were supporting a brand that was genuinely committed to sustainability.
Outcome
The outcome was providing Roamwear with our powerful Digital Product Passport technology. This included unparalleled supply chain transparency, delivered through two key features. First, a simple QR code on each product label gives customers instant access to the entire value chain and a transparent story of the product. Second, the Digital Product Passport was embedded directly into Roamwear’s website, giving their customers instant access to a powerful digital narrative.
This provided proof of their rigorous certifications and a commitment to responsible sourcing, from the first stitch to the final product. It also enabled customers to provide feedback directly, further strengthening the brand-customer relationship and giving Roamwear the boost it needed.
Talk to us and Learn how the Seamless Source Digital Product Passport can give your business a competitive edge.
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