This digital product passport case study highlights how BB Jeans, a Canadian denim brand specialising in premium riding jeans, used transparency and traceability to strengthen rider trust.
Designed for durability, protection, and comfort, BB Jeans recognised that rider expectations were evolving, particularly around product transparency, sustainability, and ethical sourcing. To meet these expectations, the brand partnered with Seamless Source to implement a Digital Product Passport (DPP) across its riding denim products.
Using Seamless Source’s DPP technology, BB Jeans introduced full supply chain traceability, enabling customers to explore the complete journey of their jeans from design and raw material sourcing to manufacturing through a simple QR code scan.
Table of Contents
The Challenge: Proving Transparency in a Global Supply Chain
Before implementing a Digital Product Passport, BB Jeans faced several challenges common to fashion brands with global supply chains:
- Difficulty proving ethical sourcing across multiple countries
- No digital tool to clearly communicate material origins and production stages
- Increasing customer demand for data-backed sustainability claims
- The need to build trust around durability, safety, and craftsmanship
While BB Jeans already prioritised quality and responsible production, these values were difficult to communicate using traditional product pages or marketing content.
The brand needed a way to move beyond storytelling toward verifiable, product-level transparency.
The Solution: Implementing a Digital Product Passport with Seamless Source
Seamless Source worked closely with BB Jeans to integrate a Digital Product Passport directly into the product lifecycle of its riding jeans.
Each product was given a digital identity, making critical information accessible, structured, and verifiable.
Once the value chain was established, we used our platform to gather, verify, and manage all the necessary data. This process turned a complex, time-consuming task into a streamlined, automated workflow, giving Roamwear peace of mind and the verified data they needed to build their transparent story.
What is Digital Product Passport Include?
- Fabric composition: Clear breakdown of fabric materials and fibre blends
- Care instructions: Practical guidance on washing, drying, and maintaining the jeans to ensure durability, performance, and extended product life.
- End to end supply chain transparency: Full visibility from design in Oakville, Canada, to raw material sourcing in Valencia, Spain, and manufacturing in Dikwella, Sri Lanka.
- Component level traceability: Detailed information on individual components such as buttons, zippers, elastics, labels, and other trims used in the garment.
- Brand & product story: Insight into the BB Jeans brand values, design philosophy, product purpose, and the craftsmanship behind each pair of riding jeans.
- Life Cycle Assessment (LCA) insights: Visibility into the environmental impact of the product across its life cycle, supporting data-driven sustainability decisions.
- Circularity & end of life services: Information on circular design considerations, responsible use, and options that support reuse, recycling, or extended product life.
- Customer feedbacks: A channel for riders to share feedback, helping BB Jeans continuously improve product performance and rider experience.
Each Digital Product Passport is accessible via a QR code on the garment, enabling customers to instantly explore the full product story.
Outcome: Setting a New Benchmark for Traceable Denim
Through Seamless Source’s Digital Product Passport technology, BB Jeans has set a new benchmark for traceable denim manufacturing.
By connecting every detail from fibre composition to final finishing, the brand has strengthened its relationship with riders while future-proofing its supply chain against upcoming regulatory and sustainability demands.
This collaboration demonstrates how digital innovation and craftsmanship can work together to deliver style, safety, and sustainability without compromise.
How Fashion Brands Can Get Started with Digital Product Passport?
If you’re a fashion brand exploring Digital Product Passports but unsure where to start, we can help.
👉 Book a free DPP Readiness Audit
- Understand what data you already have
- Identify gaps in your supply chain visibility
- Receive a clear Digital Product Passport plan within 4 days
Or,
👉 Book a quick demo with our experts and see how a Digital Product Passport works in practice.
