Digital Product Passport Success Story: HER Bodywear x Seamless Source
“When you’ve had cancer, trust matters. Our customers don’t want guesswork – they want proof. That’s why transparency isn’t optional at H.E.R Bodywear. Through our Digital Product Passport with Seamless Source, we can show exactly what our products are made from, where they come from, and the certifications behind them. Because when you’ve already been through cancer, peace of mind matters.” Alexandra Perry – Founder of Her Bodywear Table of Contents About H.E.R Bodywear H.E.R Bodywear is a UK-based brand designing bras to support women recovering from breast cancer. The brand was built around a deeply personal mission: to create products that combine comfort, function and confidence for women after surgery. Every product is developed with care, especially because the garments are worn close to sensitive, healing skin. For H.E.R Bodywear, product transparency is not just a sustainability message. It is part of building trust with customers who need reassurance about what they are wearing, where it comes from and whether it is safe for their body. The challenge: strong values, but fragmented proof H.E.R Bodywear had already taken meaningful steps around responsible sourcing, ethical manufacturing, eco-conscious packaging and careful product development. But as the brand grew, one challenge became clear. The product story was strong, but the proof behind it was not always easy to access, manage or share. Important product knowledge was spread across different places: supplier conversations material information certification documents chemical safety evidence product specifications sustainability claims internal files and spreadsheets This created a gap between what the brand was doing and what it could clearly prove. For a sensitive product category like post-surgery bodywear, that gap matters. Customers want confidence. Internal teams need accurate information. Regulatory expectations are increasing. And sustainability claims need evidence behind them. H.E.R Bodywear needed a better way to connect product, supplier, material, certification and compliance information into one trusted system. Why Seamless Source PRM? Seamless Source is a Product Relationship Management platform. In simple terms, PRM does for products what CRM does for customers. A CRM helps businesses manage every relationship around a customer. Seamless Source PRM helps businesses manage every relationship around a product. For H.E.R Bodywear, this meant creating one connected product record that could bring together: product information material composition supplier data certification records chemical safety information compliance evidence sustainability information customer-facing Digital Product Passport content Instead of treating the Digital Product Passport as a separate webpage or marketing add-on, Seamless Source helped H.E.R Bodywear build the product data foundation behind it. The DPP became the customer-facing output of a structured product record. The solution: one connected product record Seamless Source worked with H.E.R Bodywear to structure product information into a centralised digital record. This gave the brand a clearer way to manage and share the information behind each product. The implementation focused on four key areas. 1. Product data foundation The first step was to understand the existing product information, supplier data, materials, documents and compliance evidence. This helped identify where information already existed, where gaps remained and what needed to be connected. 2. Supply chain mapping The supply chain was mapped from raw materials through to finished product. This allowed H.E.R Bodywear to understand and communicate where key product inputs came from, rather than relying on disconnected supplier documents. 3. Certification and compliance records Certifications, chemical safety information and supporting documents were connected to the relevant product record. This made it easier to access the evidence behind product claims and reduce manual searching when information was needed. 4. Digital Product Passport creation Once the product data foundation was structured, Seamless Source generated a Digital Product Passport that could present selected information to customers in a clear, accessible way. The passport helped show what the product is made from, where it comes from and what evidence sits behind it. Before Seamless Source Before Seamless Source Product and compliance data spread across emails, supplier documents and internal files Manual effort required to verify materials, certifications and claims Limited ability to present supply chain and product transparency in one customer-facing view More pressure on the team whenever customer, supplier or compliance questions came up After Seamless Source PRM One connected product record for each product Centralised access to product, supplier, material and certification information Clearer visibility of the evidence behind product claims A Digital Product Passport built from structured product data A stronger foundation for future transparency, compliance and sustainability requirements The Results From fragmented evidence to connected product intelligence The implementation helped H.E.R Bodywear move from scattered product evidence to a clearer, more connected way of managing product trust. ✓ Product, supplier and certification data organised in one PRM system ✓ Faster access to accurate product and compliance information ✓ Reduced dependency on manual supplier communication and file searching ✓ Improved confidence when communicating product transparency to customers ✓ A scalable data foundation for future DPP and regulatory requirements Business Impact Trust supported by evidence For H.E.R Bodywear, the Digital Product Passport became more than a compliance initiative. It became a way to show customers that trust is supported by evidence. By connecting product data, supplier information, certifications and safety evidence in one place, the brand strengthened its ability to communicate transparency with confidence. 01 Customer trust Clearer information about what the product is made from and what evidence supports it. 02 Operational clarity Less time spent searching for product, supplier and certification information. 03 Future readiness Stronger preparation for DPP, transparency and sustainability expectations. 04 Brand differentiation Product transparency aligned with the emotional needs of post-surgery customers. Why this matters Digital Product Passports are most valuable when they are built from a strong product data foundation. A QR code alone does not create trust. The trust comes from the connected product record behind it. H.E.R Bodywear shows how a sensitive product category can use Seamless Source PRM to connect product data, materials, suppliers, certifications and customer-facing transparency in a practical way. Key takeaway: H.E.R Bodywear did not just create a Digital Product Passport. It created a stronger way to manage
