As we further ourselves into 2019, sustainability is becoming a bigger environmental topic to discuss. The fashion industry has a massive impact on sustainability, but luckily for you, we have captured some of our favourite sustainable and eco-friendly fashion brands.
A lot of people find themselves avoiding investing into sustainable fashion brands because they may not follow the fashion trends or be able to keep up with the constantly changing landscape, however, sustainability is the trend! You should focus on finding pieces that you truly love, with sustainable materials and a positive carbon footprint instead of just looking into trends that you may not even like.
Whilst there is no such thing as eco-friendly clothing (because all garments have some form of negative impact to the environment), there are brands out there that are working hard to make a difference in regards to sustainable fashion within the industry. We have compiled a list of some on-trend brands so that you don’t have to worry about keeping track and can stick to the sustainable trend!
For some casual T-shirts, hoodies and leggings this brand is great for general every day wear. Alternative Apparel focuses on using organic cotton and recycled sustainable materials. In addition, the brand also uses more sustainable packing and low impact dyes – following certain ethical standards from the factories that they source from.
This brand is available to men, woman and children; therefore, it is easier if you want to change the wardrobe for your whole family!
Don’t be fooled by the name. BITE (an acronym for By Independent Thinkers for Environmental Progress) was founded by 4 co-founders with a passion for sustainability.
The overall collection has a minimalistic look, using earthy tones. BITE uses certified organic fabrics. There is a total of 20 styles that are updated seasonally; this shows that the brands ethos is that their pieces are timeless, great quality and long-lasting!
If you’re looking for more functional and out-door pieces then Tretorn is a great brand to shop at. They offer a variety of parkas made from recycled PET bottles and consumer plastics. They also have a range of jackets created from fishing nets and have eco-friendly trainers made from locally sourced canvas.
Tretorn is serious about creating sustainable and functional pieces that are long-lasting and appropriate for cold and wet weather!
Everlane focuses on ethics and transparency by showcasing their mark-up process for each garment and the factories in order to show where their products were sourced from.
Although there is not a direct and clear impact from an environmental outlook, the clarity of the production and the styles they have are a great selling point and show that they can be worn year after year; essentially, this means the consumer will not have to keep re-buying. Luckily, the brand also reaches out to a wide set of consumers, including both men and woman.
If you’re looking into a sustainable footwear brand look no further. Allbirds have sold over 1 million trainers in the US and are now available in the UK.
The brands mantra is ‘if you want fuss-free, versatile trainers that you can style with just about everything, Allbirds is your new go to’.
Allbirds thrives off sustainability, using sugarcane for the production of the sole and its upper fabrics are usually made from either eucalyptus trees or naturally made merino wool.
How to incorporate sustainable fashion into your wardrobe in the future…
With the increase of sustainable brands at offer, there is no excuse as to why you shouldn’t be going down the sustainable fashion route. You can select new pieces from any of these brands that will help impact positive change, and update your wardrobe whilst doing so! So have fun exploring new ways to incorporate sustainable fashion into your wardrobe.
If you are looking to invest into your own sustainable fashion brand, check out our article ‘Why Choosing Sustainable Fabrics Will Have a Positive Impact’. You can also join our platform to get recommendations on how to kickstart your endeavours. This may sway your opinion on why you may want to go down the sustainable fashion route.