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With the holidays being such a competitive time of year, it is important to gain an understanding of what customers want out of their shopping

It is always important for brands and businesses to look towards the season of trading and make adjustments and grow ideas for how they can

With the rise of ethicality and sustainability on the majority of consumers’ minds at the moment, especially now that COP26 has been in the news

Wool is a largely popular naturally derived material that has been part of the fashion industry for centuries. Harvesting and producing clothing out of wool

Last year on our blog, we wrote about Covid-19 and what it might mean for the fashion industry – you can check it out here.

Starting your own fashion-related clothing brand may seem difficult when you begin to approach it, however with the right guidance and well-conducted research, you can

Polyester – first created in the 1940s, however was not popularised until the 1970s when advertised as a ‘miracle fibre’ due to its diverse nature.

Initially developed by the DuPont Corporation in the 1920’s and used for military parachutes in World War 2, nylon was integrated into 25% of the

Rayon is the common term for a group of semi-synthetic fabrics used widely within the fashion industry. Rayon can be produced using different processes, such