What is Rayon (Viscose, Modal, Lyocell) – Rayon Fabric Properties, Products, and Production
Rayon is the common term for a group of semi-synthetic fabrics used widely within the fashion industry. Rayon can be produced using different processes, such
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5 Ways to Increase Sustainability in Your Fashion Brand Today
‘Sustainability‘ is the buzzword of today’s fashion industry. It is the key concentration for today’s generation and fashion brands. An ever-increasing number of brands are
Social Media Unlocked – New Dimension for the Fashion Industry
In recent years, social media has become an effective marketing tool. It has not only created a new dimension of marketing but has also provided
COP26 Summit – Environmental Conference Explained and Fashion Industry Implications
With the COP26 summit in the headlines ever since it kicked off on the 31st of October, there are many questions that individuals and brands
Micro vs Macro Trends In Fashion 2021 – Positive or Negative?
In regards to trend growth – there is a big difference between micro trends and macro trends and how the consumer market is currently shifting.
Sustainable and Ethical Moves – What are Big Brands Doing in Terms of Reducing Carbon Footprint in 2021?
Increasingly, customers want to have a positive sustainable and ethical impact on the environment. Research shows that 88% of consumers want brands to help them