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Digital Fashion

Have you ever bought something that looks incredible on the model, but when you get it in your size it doesn’t fit? This is an issue that most people struggle with when shopping for fashion clothing. This is especially an obstacle for online shopping customers. Below showcases several fashion technology innovators tackling this problem. The fitting and sizing of garments are one of the main technical issues fashion brands have to navigate when developing mass-produced fashion collections. Although brands invest in technical pattern-cutters to develop their patterns, there is a struggle to fit perfectly to each customer. This is because fashion brands base their collections on their pattern blocks, which are developed from the average size measurements of a specific size group. So if you’re not the average measurement for your size group, you will continually struggle to find the perfect fit. SIZE ME UP Location: United Kingdom How do they work? Size Me Up integrates their technology into a brand’s online website along with the size options. The customer uses their application to upload their full front and side images. Then Size Me Up calculates their body measurements and recommend the ideal sizing for that customer. What do issues do they solve? Helps customers to find the ideal size for a specific brand rather than their perceived measurements. More sustainable consumption with customers more likely to wear and keep products that fit well. Fewer returns without the customer needing to buy multiple sizes to test the fit. Source: SIZE ME UP Atacac Location: Sweden How do they work? Atacac is a design studio which aims to revolutionise the way garments are made through digital technology. Their personal tag line is ‘MAKING VIRTUAL GARMENTS. FOR REAL.’ The brand lets go of the traditional approach of fashion design, by starting with 3D digital sampling before instead of a fashion sketch. They make digital simulations of their products and the real-life versions to purchase. The digital pattern is available to buy or access for free on their website. What do issues do they solve? Genderless sizing allows the garments to be suitable for a range of body types The elimination of wasteful traditional fashion sampling Democratises digital fashion Source: Atacac Body Labs Location: USA How do they work? Body Labs uses technology to improve the sizing process by creating a 3D digital model of an individual’s body shape. This company works with a variety of companies from fashion to the gaming industry. What do issues do they solve? Tailored fit for each consumer Interactive experiences for fashion brands Source: LSN Global Virtual Fashion Archive Using Digital Fashion Technology as an Educational Resource Location: USA How do they work? Virtual Fashion Archive is a project run by Super Bureau and Superficial studios in New York City. The purpose is designed to bring to life historic fashion garments that are confined to museum displays. This digital archive aims to foster interaction and give a sense of tangibility through movement to fashion history. The archive so far includes the garments of fashion designers Issey Miyake, Thierry Mugler and Claire McCardell. What do issues do they solve? Show the fit, movement and beauty of celebrated fashion treasures. Open access for everyone to benefit. Source: Virtual Fashion Archive If you are interest in Fashion Innovation you should have a look at our related articles.

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How are Fashion Brands using Augmented Reality?

Augmented Reality (AR) is an innovation brands are using in their process development of collections, marketing strategies and to create digital products. What is Augmented Reality? A digitally altered reality to overlay and view through technology such as a smartphone.(Augmented Reality includes your Snapchat filters.) Process Development Browzewear is a digital technology many brands have already been including their design process. This allows the fashion to create digital 3D models of collection from concept to finalised version, all before the production stage. This helps brands to eliminate costly fitting and design flaws. Also, this process helps to reduce the wasteful excess associated with the fashion sampling process. Browsewear Digital Sample Source: Business of Fashion Neuro Studio is inspired by the work processes of concept artists and gaming engineers. They combine design thinking for both digital and in-real life creations. Their motivation is to support a more sustainable fashion industry. Their services are related to the following fashion development processes: Design Promotion Sales Product Source: Neuro Studio Digital Products The leading innovator in the Digital Fashion segment is the Amsterdam based ‘digital fashion house’, The Fabricant. Their services include: 3D Sampling – allowing fashion teams to work remotely Digital Showrooms Co-creation strategies – using technology to connect to consumers Digital Products – this gives brands another avenue to create income This is an exciting space to keep an eye on. The Fabricant is also democratizing digital fashion by giving free downloadable access to an assortment of digital products. Source: The Fabricant Marketing Strategy The Scandinavian fashion brand, Carling released a virtual collection where consumers can upload an image of themselves and get the product integrated into the image. Then the image can be shared on social media. This works as a marketing strategy and could be a solution for those in pursuit of newness to be shared on social media. This concept is an environmentally sustainable alternative for brands gifting influencers their products to be shared. Source: Carlings If you are interested in Fashion Innovation, you should have a look at our related articles such as: How is AI Reshaping the Fashion Industry? Can AI replace Fashion Designers? Source: Business of Fashion

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Can AI Replace Fashion Designers?

Famous fashion designers are applauded for their capability to use their creativity to make contemporary designs. They have to balance the design’s mix of historical references, upcoming trends and brand relevance. Can Artificial Intelligence do it better? No Many agree that AI can a valuable for fashion designers, in the same way architects use computer modelling to assist design. This is because AI can process and keep a record of a large amount of data. What can AI do? Align Demand and Supply – AI ability to track past sales records and current trends for specific regions to predict the expected amount of production necessary. This will help brands to manage stocks and reduce overproduction. Also, demand-led production would make this process more sustainable. Some predict that AI could help to develop a mass scale demand-led production that only makes garments upon purchase. Personalised Service – Machine learning on chatbots could assist consumers. Guided online shopping to make the process more seamless. Assist design by using digital technology to make the sampling process more experimental. Innovate – the collaboration with fashion designers and AI is fairly new compared to other disciplines, which means there is still a long way to go. Develop an efficient design process. The traditional design process is often unstructured with the designer having to begin from scratch each season. Do repetitive tasks. This will helps designers to have a better workflow in terms of technical drawings and sourcing materials. Why do we need fashion designers? Fashion designers are not just looking at what has come before but need to innovate for the future. Fashion designers are meant to understand people and their motivations for buying their products and the connected narratives. Fashion Design is about storytelling and can be seen as an art form. Yes According to the Economist editor, Kenneth Cukier, ‘AI will absolutely challenge and replace designers’. This is because AI can do designers work at a faster rate and will be able to make more accurate predictions. Meanwhile, with more government restrictions being put on saving personal data bring issues for Artificial Intelligence. The AI results are only as effective as the accuracy of its data. The answer to this question is debatable depending on the individual’s definition of a fashion designer. If you are interested about learning more about AI in fashion and digital technology, have a look at our related articles. How is AI reshaping the fashion industry? If you are a fashion designer thinking about starting your own brand, we can help. Contact chathura@chanodil.com Source: Business of Fashion

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Interview with CEO of Size Me Up AI Technology: Svilen Valentine

We had a talk with Svilen Valentine, co-founder and CEO of Size Me Up, a digital AI Technology company helping fashion retailers to provide the right size of garments for their customers to understand their business and their long term goals. A digital AI Technology tailor for online shoppers In this digital age, online shopping is convenient. Brands offering free return services has made it even easier, however, it comes with an environmental impact. Hence, the app “size me up” aims to promote sustainable ways to purchase garments online. Size me up app is a new digital sizing tool that is an AI technology powered digital tailor for online shoppers, which helps the customer find their right size by just calculating measurements and uploading 2 photos, which saves the hassle of doing returns and reduces environmental impact at the same time. 1. Who are you and what is your business? My name is Svilen Valentine and I am one of the co-founders of Size Me Up. Our business is a SaaS platform which enables shoppers to get the right size of clothing by inputting two images of themselves (front + side) and their height (in cm or inches). In return, the shoppers receive their measurements (7 key body measurements) which are matched to the sizing chart of any retailer or article of clothing. To summarise, you should think of it as an AI technology powered digital tailor for retailers. 2. What is your role in the business? I am a co-founder and current CEO of Size Me Up. I would say being a co-founder means you do a bit of everything in the business. There is nothing I am not involved in and nothing that I do not give my input into. That is probably what I enjoy the most about Size Me Up. No two days are ever alike. I also have the pleasure of working with two of my best friends on a daily basis. 3.What sparked your interest in developing the ‘Size Me Up’ App? A few years ago (3 to be exact), my friend Yan and I were sitting around having a chat and one of us had an interview coming up. I think it was me. I did not want to go to the shop, so I thought there must be an alternative way to get a suit. I browsed a few different retailers online and noticed the complexity behind getting a good fitting suit. There were guides, charts and inputs galore, all way too complicated and time-consuming. What came next was a 3-day working session where we did research and reached out to our existing network looking into whether there was a company doing anything AI technology based. At the time, there were very few competitors in the space. That is when we decided to jump on the idea and began developing our own tech. 4. What is the mission of your company? I am going to answer this question in two parts, the mission of the team and the mission of the company. Team mission: We want to instil a mindset in our team and our customers that is based on two principles: Our product needs to do exactly what we say it does. For us right now, that means shoppers that use the Size Me Up mobile app will get the right size clothing. No excuses! Our product needs to be simple to use. We work rigorously to reduce steps, minimise clicks and ensure that our process for receiving the right size is as simple as it can be. Company Mission: Our mission is to generate a tangible benefit for the retailers we work for as well as their customers. However, its not about the money or revenue for us. The real benefit is a sustainable way of shopping. Size Me Up will help shoppers reduce the number of items they purchase and the number of returns they send back, which positively impacts the environment by ensuring a smaller carbon footprint. We want to show and educate shoppers that they do not have to purchase 5 sizes of the same item and send 4 back when shopping online. They can purchase 1 and know that it will fit them just right just by using our AI technology system. 5. Who are your customers? We currently have three small online retail brands that we work with on almost a daily basis. There are a few more that we are in conversation with and will begin integrating our system for their business within the next few months. We started actively approaching customers over the last two to three months. Before that, we were exclusively focused on building our technology. It took us about two and half years to get our AI-based tech to a place where we were comfortable in approaching potential customers. 6. What was your previous experience before starting your company? A variety really. Fields of experience: Sales, project management, programme management, business analysis, continuous improvement, customer experience, front-line, product design, some accounting and finance, some marketing and a few more. Industries: Start-ups, construction, utilities, and semi-conductor manufacturing and assembly. 7. What has been the biggest career highlight so far? This is a tough question. I have delivered digital projects across an 80 person team and numerous senior management level stakeholders and yet… I would say Size Me Up. It is extremely rewarding building something from the ground up with unproven AI technology in an industry where I have limited experience. We have had to establish a network of resources, a network of customers, understand the market, target our product, identify suitable mentorship, adapt our tech about a million times, and endlessly improve and troubleshoot. Although we are small, I cannot be any more proud of what we have achieved given our limited resources and team size. Each one of our team members is a warrior and they battle complex problems and issue on a daily basis. We are extremely adaptable

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Increased Traceability Within the Fashion Industry – Why Is It Important in the 21st Century?

Fashion Traceability Fashion traceability and sustainability have become massive topics of discussion and due to this, their impact has created the biggest challenges for the fashion industry in a very long time. There are many levels to this issue including the social, environmental and economical traceability of supply chains and factories and their overall carbon footprints. The major organisation protesting for traceability in the fashion industry is Fashion Revolution. Fashion Revolution’s most notable protest is through creating the social media hashtag ‘#whomademyclothes’ which allows consumers to ask fashion brands about the supply chain details of the products they own. This non-profit has developed the criteria for assessing brand and retailer transparency. This is called the FTI and assesses 250 of the world’s largest fashion brands according to what information they disclose about their social and environmental policies, practices and impacts, in their operations and supply chain. ‘The Index is a tool to push and incentivise the world’s largest fashion brands to be more transparent about their social and environmental efforts. Fashion Revolution believes that transparency is foundational to achieving systemic change in the global fashion industry, which is why we have been campaigning for it since 2014, and why we created this Index.’ Out of the 200 brands that Fashion Revolution has audited, there was an average score of 53 out of a possible 250 points. These results highlight the lack of transparency within the complex supply chain of a fashion company on a global scale. The Fashion Transparency Index (FTI) measures the following key areas: Policy and Commitments Governance Traceability Know, Show and Fix Spotlight Issues What are the issues that the FTI tackles? Fair Trade Well-being Living Wages Empowerment Gender Equality Business Accountability Sustainable livelihoods Good Working Conditions Environmental Sustainability Environmental Issues The environmental impact encompasses the lifecycle of a product, from the raw materials used in the manufacturing process to the disposal of the product. This takes into account the energy usage, water usage and air pollution involved in the lifecycle. Social The social impact considers the effects on the employees of the brand and throughout the supply chain regarding wages, well-being and working conditions. Also, the social impacts extend to the effects of the manufacturing processes on the well-being of those connected to it. For example, the effect on the dyeing process of a pair of jeans on the local water systems and people in that region. Economic The economic impact overlaps in terms of the living wages criteria. Meanwhile, some brands challenge the traditional mark-up price that brands and retailers enforce on products. For example, Everlane counteracts the traditional retail pricing system by showing the cost of the materials, hardware, labour, duties and transport with a lower markup. What details do brands need to include to score well on the FTI criteria? Details of manufacturers and suppliers including those related to raw materials Publish Company’s Sustainability teams contact details to enable the consumer to brand transparency Disclose steps the company is making to build sustainable business relationships with suppliers and manufacturers Environmental Impact Footprint Answer customers call to action on tracing their products Fashion Revolution doesn’t intend to simply call out fashion brands for their lack of traceability, but to support them in becoming more transparent and sustainable in their practices. What is holding back the fashion industry from complete traceability? The biggest issues for retailers and brands to trace their transparency is the supply chain The supply chain is unable to trace the source of raw materials The cost of implementing a tracing system The competitive strategy of keeping their suppliers and manufacturers secret If you are interested in the topic of sustainable fashion, check out our other blog posts including a guide to fashion certifications and how sustainable fashion renting truly is.

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Interview with Founder of THINKSTUDIO Wearable Technology: Tharindu

We had a talk with Tharindu Athauda, founder and CEO of THINKSTUDIO, an entrepreneur, academic and consultant in the electronic textiles and wearable technology industry. 1. Who are you and what is your wearable technology business? I’m Tharindu Athauda who is an entrepreneur in the e-textile and wearable technology fields. I strongly believe in open-innovation principles and the mutual benefits it provides to collaborators and partners. What I try to do is to develop a consultation platform which provides ideation, tech know-how, validation of MVP (Minimum viable product) and networking for the startups and SMEs in the e-textile field. 2. What prompted your decision to become an entrepreneur after being in the industry and academia? Well, I was thinking about this idea for a while I was working for a multinational company around 2014. It was clear that e-textile and wearable technology is an emerging trend and there is massive market potential where the electronics become smaller and apparel becomes smarter. I believe academic credentials will a boost when you think of a consultancy as a profession. There is so much opportunity to serve in both industry and academic research. I also believe that continuous improvement is one way to stay in the game. Therefore, while working on the consultancy venture, I do work in parallel with industry and academic to stay up to date with tech trends and to experiment my own ideas. 3. Who are your clients? I consider e-textile and wearable technology start-ups as my best interests. 4. What services do you offer? – Collaborative ideation to define what’s possible – Develop technology strategy and technology framework – Development of MVP and building eco system for the venture through partner networks – Supply chain and client management – Data management and data mining 5. What sets your consultancy company apart? – 10+ industry experience in textiles, apparel product development and wearable technology – Working experience with likely minded apparel brands and startups in US, Europe and Easy Asia – Systematic tech scouting with the support of experienced team in the e-textile fields – Undertake solution from design to development and optimise for mass deployment – Data management support on top of apparel support – Help you to develop sustainable, earth-friendly apparel solutions. 6. What is the best thing about your job? Its fun and it always feels satisfied! I love speaking to people. It may be a casual chat or may be a serious business discussion. At the end, I’m happy solving problems! 7. What skills are essential for your role? – Experience in understanding textile electronic interfaces – Apparel product development – Familiarity with testing, quality protocols and aesthetics – Critical thinking and deep analysis skills 8. What excites you about the textile innovation industry? It’s evolving. Fashion industry sets the phase of overall textile industry and consumer demand pushes the textile innovation to do more, do better! There is a bigger acceptance for e-textiles as a trend setter but still has its own limitations to maintain stability in mass market. This is where the innovation can play a vital role. Data is the new ear of any industry, even for textiles. Having access to sustainable electronics-textile solutions, make the life much easier for data scientists to access supply chain, consumer data, buying patterns and sales. The very same solution can also give the vital information about consumer vital signs, physical and psychological comfort to consumers which aspire sports, health and lifestyle applications. 9. What piece of advice would you have given to your younger self? – Work hard and work smart – Always believe in you and your guts – Its good to have plan B and C! 10. What are your plans for the future? – Continue to experiment and never stop learning – Experience is vital for survival – Continue to do what I like to do! – Collaborate and conquer – Mutual Vision. Partners in Growth! If you’re looking to contact Tharindu, you can contact him via: Linkedin: https://www.linkedin.com/in/tharindu-athauda-a8161322/, Thinkstudio LinkedIn: https://www.linkedin.com/company/thinkstudioconsultants/?viewAsMember=true, Website : https://tharinduathauda.com/. If you want help starting your own wearable technology or e-textile brand or are a fashion designer who wants to know more about these fields, please contact us at @Chanodil.

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Sustainable Packaging – Discover If It Is a Fad or the Future

Sustainability issues are affecting every industry and leading next their business ventures. Sustainable packaging is currently on the top of their lists – but what are the solutions for fashion companies to deal with their waste? Consumers are expecting brands to be more sustainable, however many find it confusing to recognise how brands are being more sustainable. For instance, Mintel (2018) reported that 48% of clothing consumers would choose a brand that is more environmentally sustainable over a less sustainable brand. Meanwhile, the gain in sustainable packaging initiatives is saving companies millions of pounds. The mega-brand retailer Walmart concluded that they saved ‘$3.5 million in transportation costs’ in one year by using sustainable packaging in their children’s wear (Wilson,2018). This shows that sustainable initiatives can have a profound economic benefit to companies by forcing innovation. According to various researchers in the manufacturing and sustainable packaging industry, the retailers are in a ‘privileged position’ to reduce their environmental impacts in terms of packaging (Journal of Cleaner Production, 2018). This is because they engage both the suppliers of the packaging and the end-of-use packaging consumers. Therefore, they have the opportunity to initiate and develop solutions to tackle this issue. What is sustainable packaging? Sustainable packaging relates to the production process involved in the manufacturing of the packaging as well as material content. GreenBlue, an environmental sustainability organisation which is part of the Sustainable Packaging Coalition (Wilson,2018) has developed a comprehensive definition of sustainable packaging. The definition: Materials are safe for individuals and communities relating to the entire product lifecycle Suitable for the intended use Cost-efficient for the market Produced in alignment with cleaner production guidelines The materials can be reused or recycled multiple times The material can be used for other biological or industrial closed-loop cycles Utilises materials and energy usage A good place for brands to start is to use a guide such as Recycled Content, which gives step by step information about the recycling options of different materials such as plastics, paper and cardboard. What are the solutions for sustainable packaging? There is a growing market for sustainable packaging suppliers. The way to ensure the sustainability claims are more than ‘greenwashing’ is to check for the manufacturer’s sustainability certifications. Weavabel is a packaging manufacturer based in the UK. This company has a range sustainable packaging solutions and sustainability certifications; OEKO-TEX Standard 100, Forest Stewardship Council, Global Organic Textile Standard and Global Recycled Standard. Weavabel is a well-known brand in the fashion industry with a wide-ranging portfolio of clients. Weavable has a range of sustainable alternatives to traditional plastic poly bags. The alternative materials provided for their poly bags are: Green PE (Sugar Cane) 100% Recycled Low-density Polyethylene(LDPE) 100% Low-density Polyethylene (LDPE) with D2W Additive Cornstarch Repack Repack is packaging recycling option for brands that allows them to reward their customers for reusing and returning the Repack packaging. The diagram below shows the process that Repack uses. This is a reusable sustainable package option that intends to minimise waste. They work with a range of brands from different industries. Noissue Noissue is a sustainable packaging supplier that allows their users to add their custom designs to the surface design of the packaging. They are certified by the Eco-packaging Alliance which supports reforestation. They work with many brands from small to big, with a low minimum order quantity. These examples are a small sample of just hundreds of options available – there are countless different places with different options for sustainable packaging which can help transform businesses and prepare them for the future of sustainable fashion. If you would like to find out more about sustainability within the industry check out our blog. You can also visit our platform if you are thinking of creating a sustainable range, and we will help you with information such as this to make the most conscious decisions for your brand.

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Interview with Freelance Designer: Natalie Yagi

We had a talk with Natalie Yagi the founder and CEO of Points of Measure, a free education platform for freelance designers, students, and aspiring designers to get real, practical knowledge for their fashion careers. Points of Measure fills the gap in the market for such a valuable resource to help freelance designers navigate their careers. 1.Who are you and what is your business? My name is Natalie Yagi. I am a Garment Technologist and Designer specializing in technical outerwear and couture. I am the founder and CEO of Points of Measure and Nascent. Points of Measure started as a place for me to display my freelance design portfolio but has since transformed into a free education platform for fashion professionals and freelance designers looking for guidance. Nascent is my demi-couture brand which focuses on gowns and accessories. Each piece is made from 100% hand-dyed silk. Designs are freehand painted by me to create wearable textile art. I pattern and construct each gown using couture techniques. 2.What made you decide to start ‘ Points of Measure’? Points of Measure started as a place for me to display my freelance design portfolio. As I continued to work with clients I realised they needed some basic education on the design process for me to be able to fully serve them. So, I started creating educational blog posts that would be supplemental to my custom services. Eventually, the focus for my mission shifted from custom services to education for Fashion Professionals. I began to see that there was a big hole in the market for freelance designers, students, and aspiring designers to get real, practical knowledge for their fashion careers. As a young designer coming up in the industry, you really don’t have many people helping you up the ladder. I wanted Points of Measure to change that, to be that support system for freelance designers starting their careers. 3. What is the vision for your company? The big picture for Points of Measure is to become a leading platform for Fashion Education and resources. I ultimately want it to become a place where new and experienced designers come to reference information, continue their education, and find new resources. 4.What services or products do you offer for freelance designers? Right now, I offer 2 services. A “Design Your Collection” package is an all-inclusive package for the design and development of a full collection. I also offer one-on-one consultations to answer questions and give advice. However, I am slowly transitioning out of custom services and focusing more on providing my audience with value through my free education. To supplement my education, I’ve created several digital resources which act as support for those designers who want to DIY their way through the design process. 5. What is the best thing about being a freelance designer? This answer changes for me so often! The very fact that I own my own business is the best thing in the world to me, it’s what I’ve always dreamed of. Currently, one of the best things about my job is the messages I get from my audience. As I’ve been transitioning out of custom services and into free education it has definitely been hard. As you can imagine, a large part of my income has gone down. However, when an audience member messages me that I’ve changed their life and given them the tools they need to follow their dreams… that makes all of it worth it. I feel so blessed to be touching so many lives. My goal was to help one person and I’ve helped so many more than that already. I’m just getting started. 6. Can you tell us a bit more about your experience in the fashion industry, in terms of your roles as a designer and garment technologist? I actually started my career as a muralist! I eventually realised that I loved making art for myself more than for my clients, so I wanted to find a way that I could serve clients and still be fulfilled in what I was creating. I realised that fashion design was a great way to do that. I’d always loved making my own clothes and designs growing up. So, I got my BA degree in Apparel Design as well as a BA in Accounting (so I would understand the business and financial side). My first “real” experience was interning for a local couture label, Luly Yang Couture. I was eventually hired on as a Bridal Consultant there and learned so much about the bridal and evening wear industry. I was very fortunate to get a behind-the-scenes look into couture construction and design. Through my University, I was connected with many fashion shows (Vogue, Neiman Marcus, and more) where I worked backstage and got to experience luxurious garment construction. The goal was always to start my own label, but with my impending graduation, I knew I needed to land an industry job to get some more experience. I went on to work as an Assistant Technical Designer for one of the largest promotional goods companies in the US. After a while, I transitioned to an Illustrator role at that same company (which was sort of like a mix between Technical Designer and Designer) and was exposed to even more garment categories. I worked on products for big names like New Era, Ogio, and Nike. At one time I was managing 7 brands and over 20 garment categories. I definitely got the experience I was looking for! So, I struck out on my own. I had been freelancing on the side and now was taking it full time. I’ve worked with hundreds of clients in over 17 different countries. Now, I focus on relaying everything I’ve learned through my educational series and get to talk with fashion students all over the world. Plus, I have been working for over 5 years on the launch of my own brand which will be launching, finally, this year. 7. What skills are

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How to Build a Fashion E-commerce Business

Fashion e-commerce is essentially on an online store as an alternative to the good old bricks and mortar shop! However, it is a highly competitive online business, which means it is important to ensure yours stands out and is marketed exceptionally well. You can do this by assessing what your target customers want and knowing the tips and tricks of the trade for both fashion and online e-commerce business. 1. Identifying your Product Of course, the first step to building an e-commerce business is to know what product you’re selling. This is a process that will take fairly long as you will need to target the consumer for your product, analyse what will be your best-seller and identify your surrounding markets and competitors. Once you have mastered your fashion products, in theory you would have found a suitable manufacturer for you, for more information on this, check out our article ‘How to pick a Garment Manufacturer’. 2. Doing your Research and Creating your Fashion Marketing Plan The next big step is to undertake in-depth research of your competitors, this will help to formulate your business/ marketing plan. A business plan is ultimately a road map that helps bring your ideas and thoughts together all in one very detailed file. You will have information regarding your customer profile, your finance and profits, your promotional plans, your contacts, your aims and objectives, your social media tactics and so on. Ensure you make it as detailed as possible. To find out more information on this, check out our article ‘How to Make a Marketing Plan for your Fashion Business’. 3. Bringing your Fashion Business to Life At this stage, presumably you will have at least an idea of your fashion brand name and logo. If not, you will need to ensure you have mastered the name of the brand, the logo for it and create a ‘slogan’ and ‘about us’ written piece. If you’re not as savvy on Adobe Photoshop, you may want to contact a graphic designer to help you create your fashion logo for you. Another top tip, when you have created content and material for the creation of your fashion brand, ensure you have everything backed up to a hard drive- this will help avoid any future problems. Also ensure that your logo is in PNG format for when you upload it to your online store, as this looks more professional. 4. Getting to Depths with SEO SEO (search engine optimisation) is essential to know before starting your online store. This will help structure your pages on your website for Google and other search engines. By mastering the likes of SEO, you will give your brand a clearer and admirable recognition on all top search engine platforms. If you want to find out more information of what SEO is, have a read through our article ‘What is SEO and How can it Help your Fashion Brand?’- 5. Building your Online Store (E-commerce Site) With a clear understanding of your fashion brand ethos, product, market and SEO, you are now ready to start creating your online store! Online Web Builders You may choose an online store builder to do this. You will firstly need to sign up to an ecommerce plan to connect to ‘payment processors’. This will allow you to take payments from customers when you sell your fashion products online. The great thing about online store builders is that a lot of it is set up for you (such as boxes, buttons and layout), therefore you are unlikely to face technical issues. However, depending on your aim and business plan, you may want more creative freedom. Another pro of online stores, is that they provide you an SSL certificate. This certificate provides secure communications between your fashion website and your customers internet browser. Essentially, it means that all credit card transactions and data transfers are safe. Choosing a Plan Most website builders will have a range of plans for you, all of which offer different pros. The more premium the plan, the more options you will have regarding templates, storage and the ability to get rid of the website builders logo ruining your web page. The more you spend, the more you get and always suggest going for the best packages. 6. Choosing a Domain It is vital that you have your own domain name paid for, that represents your brand. This looks much more professional and it means you can take full ownership for it. Most of the time, you are able to purchase your own domain name through the website builder that you choose, but alternatively you can purchase it through a third party. Get Creating Once you have mastered what website builder you want and domain name you purchase, you can get to the fun creative part! This includes choosing the right template for you, uploading your logo and all of your products alongside the product information. With this in mind, some top tips we suggest you take on board is that you keep your brand ethos throughout the website- too many changes may make it look unprofessional and untrustworthy. We also suggest keeping the layout clean, especially with your product page. Images need to be clear and have a ‘zoom’ function so that customers can get a close up view of the product for small detail. Considering creating your website using a grid format, this is so that you can ensure everything is spaced out evenly and this will overall make it look more professional and welcoming to the eye. Information regarding the product is also very important. This will include the fabric it is made from, the sizes available, the size the model is wearing, a description of the colour, style advice and so on. 7. Final Steps As mentioned before, undertaking SEO tools is important. Depending on the web format you are using, you will need to mention keywords that relate to your brand. Entering them in meta description but also your links and tags is important, this will ensure you come up near the top on search engines. For example, if you are producing an online swimwear store, you may use keywords such as ‘swimwear’, ‘bikini’s’, ‘swimsuits’. Cross linking is also very important. To do this, ensure your pages link back to one another (i.e having a link back to