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The Resale Market – Top 5 Post-Pandemic Consumer Behaviours

There has been a boom in resale market. Gone are the days where charity shops and second-hand resale markets were seen to be for people who could not afford to buy new clothes. “Vintage, Thrifting” are now associated with “unique, trendy, cool” according to the new generations. Concurrently, there has been a new shifted post pandemic consumer behaviour. The increase of conscious consumers and the booming of the digital resale marketplace online such as The RealReal, Thred up, depop, eBay has disrupted the fashion industry. The pandemic has provoked our new frugal purchase behaviour due to environmental concern, affordability and ease of access to the online resale platform. Thredup reported “33 m consumers bought secondhand apparel for the first time in 2020”. As consumers like us have made the resale market more demanding. Big brands are reacting to our demand and shifting their business models from linear to circular. Big companies like Selfridges, Zalando, Harvey Nichols have already launched their resale collection range since august and H&M Canada has joined the resale market in September. Luxury brands like Gucci and The RealReal are partnering to launch and promote the circular fashion economy. These are the top 5 reasons for the shifted Post-Pandemic Consumer Behaviour Towards Resale Market. Environmental concern The pandemic has made us more ethical sustainable consumers. We are prioritising sustainability more than ever when doing a purchase decision It has helped us to create a better and healthier mindset. Research has shown 1 in 3 consumers wears sustainable clothing than pre-pandemic. As we had time to reflect our purchase behaviour consumers are adopting circular practices more than ever. Rise in unemployability The growing unemployment has also influenced the second-hand market. The studies have found there were 52.6 million sellers on the resale market of which 67% were first time sellers. According to Accenture, more consumers rank their finance as their top three priorities. It has also been predicted that consumers like us staying at home may have stopped buying new clothes but we are still looking for bargains online. This has made us more open to selling our pre-owned clothes for extra finance and cash. Post-pandemic economic uncertainty Due to economic uncertainty consumers focus more on investing in quality over quantity clothing. Luxury resale markets – have risen. As people are not going anywhere for their holidays and there have been little travels for the past 2 years. They have saved money to buy resale luxury goods. The resale market has risen, however luxury brands have been hesitant to introduce resale markets as this may affect their exclusivity. Affordability of resale market Another massive driving force to second-hand clothing is affordability. The affordability of the luxury market during the pandemic has increased the number of shoppers in the luxury market. Moreover, the easy access to online thrifting has made the biggest shifts in the fashion industry. Work from home culture The pandemic has created a new culture to work from home which has partly influenced and increased the culture of binge online shopping from their comfort. We have found a new hobby to kill our boredomness, a new way of easier and quicker shopping online, to find better deals. Research has shown most consumers who buy online are seen more delighted when they find garments with still tags on. It has been argued in the past the convenient resale online market has only generated addiction to binge shopping and not helping the environment impact, due to the affordability and the feeling of accomplishment of finding bargains. Regardless of the motivation, there has been a dramatic rise in the second-hand clothing market and it is going to stay. As more and more consumers are concerned about sustainability issues. Fashion experts believe circular fashion is the future trend of the industry and brands who are shifting their business models from linear to circular will dominate the market. For more Seamless Source blogs, click here.

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Summer 2022’s Upcoming Fashion Trends Forecasted from Summer 2021’s Biggest Hits

There had been a multitude of big fashion trends last year, and in this article we take a look back to some of summers biggest trends to see where we may be heading for Summer 2022. Prairie Dresses With the rise of Cottagecore fashion (think Victorian English countryside, picnics, and flowers) thanks to platforms such as Tiktok and Instagram, prairie dresses might have taken the title for the biggest trend of summer 2021. Prairie dresses consist of long, floaty silhouettes made of materials such as linen, cotton, broderie anglaise, and tulle. Usually featuring lighter base colours such as whites and creams, as well as pastel florals, and bolder neutral checks. They are adorned with ruffles, lots of layers and usually feature puffy sleeves and fitted waists. Dresses are always a staple for Summer – but this delve into prairie seems to be coming full circle to the retro embodiment of the season. The reason these dresses always come back on-trend could be down to how universally flattering and timeless they are – looking good on the majority of people. With a variety of styles and patterns to fit everyone, it is likely we will see these constantly throughout the summer months. Although stemming from the past – modernisation through TV shows such as Bridgerton (which has undoubtedly popularised the trend) is evident, and many fashion brands have embraced the trend. The above example showing how they can be styled with current bags and trainers and will therefore seamlessly fit into many people’s wardrobes. Crochet After a year of lockdowns that have pushed people to get in touch with their crafty side, crochet seems to be the next big thing! Usually associated with the older generation, crochet has become much more mainstream over the past few months – with many seeing the potential to create amazing things from accessories to garments. Making your own clothes is something that many people are starting to get into, with sustainability and ethical fashion at the top of a lot of individuals’ priority lists. Crochet is an extremely accessible way to start doing this – with lots of simple tutorials online with guides on how to make things from bucket hats to crop tops. If you want to get involved with the trend and aren’t interested in learning how to crochet, however, there are still plenty of options! Brands have seen the rise in DIY fashion and decided to hop on the trend, producing a whole range of crochet items. One of the most featured items last summer was the crochet mini dress from Zara, who had been getting a lot of their inspiration from 70s colours that season. The dress is the perfect way to try out the crochet trend whilst still looking current and cool – and it can be seen all over Instagram and Tiktok already again. Metallics Moving into the season where finally we can start getting back out and about, it only makes sense that we would want to stand out. This means that eye-catching metallics are back, with the opportunity to make a statement whilst out for dinner or drinks. Metallics do not have to be garish – and this summer trend features more of the neutral palette of metallics, such as greys and pastels. It can be seen on evening jackets, pleated midi skirts, and accessories such as shoes and bags. The pretty sheen of metallics makes any outfit shine, and the trend will likely continue on into Autumn/Winter, so you won’t have to worry about the longevity of your purchase if you decide to buy into the trend. The benefit of this trend is that metallic shoes and midi skirts were popular not so long ago – which means that there will be plenty of current items available on second-hand sites such as Depop and even in your local charity shop. This means you can have fun trying it out without contributing to over-consumption. Orange More specifically – bold, warm oranges. Orange is not normally the ‘it’ colour, however, in 2021, there was more call for bolder choices which means that it is oranges time to shine instead of the usual yellow or pink. It will be featured in both womenswear and menswear, and some key fabrics include satin, jersey, and cotton. The trend is quite self-explanatory and is not something that will go out of style quickly, so if the colour calls to you, then make sure to try it out. Scarves The final big trend from Summer 2021 is scarves. Scarves are definitely not a new thing and have been making their way into mainstream fashion for some time now. You can usually see influencers sporting scarf tops and tying them around their designer handbags – yet before now they were not a massive thing for the general public. Scarves being repurposed into crop tops look amazing but are usually just impractical and lead to outfit mishaps (which nobody wants). So the trend has led to new innovations within the industry, including scarf tops with sleeves and bandeau tops. This style is an amazing way to look chic and effortless, and is the perfect addition to your summer wardrobe! No doubt we will continue to see these trends this year, as some styles are timeless and continue to rock. We hope this gave you some inspiration! So, which style will you be flaunting this summer? For more Seamless Source blogs click here.

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Sustainable Certifications – A Simple Guide for Brands

Introduction Traceability within sustainable fashion has become a key issue for the industry with a number of questions being raised by both consumers and brands – such as how can companies authenticate their sustainability claims? A possible advance for finding out how legitimate brands are when it comes to their sustainable and ethical output is complex, as the whole supply chain must be examined, however, certain measures allow us a glimpse inside of this. The first place we can look when judging sustainability as a whole for a brand is whether they have any certifications that back up their claims. This blog lists a range of certificates and organisations involved in sustainable development. Read on to discover just a few of the variety of companies that provide certifications and which areas they are focused on. Environmental Sustainability The environmental impact encompasses the lifecycle of a product, from the raw materials used in the manufacturing process to the disposal of the product. This takes into account the energy usage, water usage, safe materials, circularity, and air pollution involved in the life cycle. Global Organic Textile Standard (GOTS) Global Organic Textile Standard (GOTS) is made up of these four organisations: What does the organisation focus on? GOTS focuses on certifying the sustainable organic status of natural fibres. This is done by tracing the sustainable materials and the source of the raw materials to the manufacturer of the fibre. The Global Recycled Standard The Global Recycled Standard is part of the certifications developed by the organisation Control Union in the United States. What does the company focus on? Control Union is a global network of organisations that originates from the agriculture industry. The organisations’ purpose is to promote and develop solutions for sustainable supply chain management relating to the food, feed, forestry, biomass, bioenergy, social compliance and textiles markets. The Global Recycle Standard ownership was transferred to the Textile Exchange in 2011. The GRS provides the requirements for third-party audits related to certifying the recycled content of a product. This service is applicable to companies involved in the ‘ginning, spinning, weaving, knitting, dyeing, printing and stitching’ textile production processes. Bluesign Bluesign is based in Switzerland and works with a range of companies globally. What does the company focus on? Bluesign focuses on tracing the sustainability of the textile supply chain from raw materials to final products. They act as an independent organisation that determines the environmental sustainability of a product. The organisation works with companies to develop and maintain more sustainable fashion production solutions. Bluesign BSBL: The bluesign® SYSTEM BLACK LIMITS (BSBL) specify threshold limits for chemical substances in finished chemical products such as auxiliaries or dyes. BSBL is revised at least once a year. Carbon Trust Standard (CTS) Carbon Trust has developed the CTS with the head office in the UK and other office locations in China, Singapore, The Netherlands, Mexico, and South Africa. What does the organisation focus on? Carbon Trust works as a partner with governments, companies and businesses to develop, implement and verify their carbon-neutral goals. The Carbon Trust Standard involves the following: Leather Working Group Leather Working Group is a global not-for-profit organisation. What does the organisation focus on? They are responsible for the world’s leading environmental certification for the leather manufacturing industry. LWG has over 1300 members, and aims to improve the impact of the LWG supply chain in a holistic way by becoming the overarching standard for leather manufacturing, covering all elements & actors in the leather value chain. Better Cotton Initiative Better Cotton is the world’s leading sustainability initiative for cotton. What does the organisation focus on? They have 7 principles of ‘better cotton’ that they stick to in order to ensure its sustainability and ethicality: Social Sustainability The social impact considers the effects on the employees of the brand throughout the supply chain regarding wages, well-being and working conditions. Also, the social impacts extend to the effects of the manufacturing processes on the well-being of those connected to it. This includes the effects on people and animals connected to the materials and processes used in the manufacturer of the products. The following are examples from organisations that assess and trace a company’s social sustainability throughout the fashion supply chain Ethical Trading Initiative The ETI is an organisation for ethical trading, with global impact throughout charities and companies alike. What does the organisation focus on? All corporate members of the ETI agree to adopt the ETI Base Code of labour practice, which is based on the standards of the International Labour Organisation (ILO). They work out the most effective steps companies can take to implement their Base Code in supply chains. Fairtrade Foundation The Fairtrade Foundation operates internationally with its headquarters in the UK. What does the company focus on? The purpose of this foundation is to enforce fair prices, good working conditions and economic sustainability for workers and farmers in the developing world. This initiative helps support the workers’ livelihood and enable a stable future. This involves an array of industries including the food and fashion industry. What does the FAIRTRADE mark mean? The core FAIRTRADE Mark is recognised around the world. An amazing 93% of UK shoppers recognise and 83% trust it when deciding whether a product is ethical. The FAIRTRADE Mark is a registered certification label for products sourced from producers in developing countries. The Mark is used only on products certified in accordance with Fairtrade Standards and on promotional materials to encourage people to buy Fairtrade products. As Fairtrade has grown we have developed new ways to connect farmers to business to increase their Fairtrade sales, bring more Fairtrade benefits to them and give you more ways to support Fairtrade farmers through your shopping. The new FAIRTRADE Sourced Ingredients (FSI) Mark is used for one or two ingredients in a wider range of products. Businesses can apply for a licence to use the FAIRTRADE Mark on their approved products. Ecovadis Founded in 2007, Ecovadis provide business sustainability ratings and are the

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Fashion Events – Innovative Events Leading the Industry

There are an array of different fashion events in and around Europe hosting a variety of meet-up opportunities for creatives, including awards ceremonies, trade fairs, catwalk shows and more. In this list we go through some of the most iconic annual events for the industry, with huge events in London and Paris to smaller events that are more accessible to the masses. The Fashion Awards The British Fashion Council (BFC) hosts The Fashion Awards in the final stages of the year. The annual celebration of creativity and innovation shines a spotlight on exceptional individuals and influential businesses that have made significant contributions to the global fashion industry over the past twelve months. The Fashion Awards usually takes place in Royal Albert Hall in London and is hosted by an array of important people such as Billy Porter who has over 30 successful years in the industry. Awards such as Designer of the Year and the BFC Foundation Award are presented to winners voted by over 800 key members. Brand Licensing Europe Brand Licensing Europe brings together 7,800+ retailers and manufacturers with 260 leading brand owners and agents across entertainment, art, sports, corporate brands, gaming, heritage and more to identify new trends, build partnerships and secure brands’ rights. BLE is a must-attend event for businesses looking to discover and secure deals with the most sought-after brands, characters and images available for licensing. Fashions Finest During LFW Fashions Finest is an independent established and professional London Based platform showcasing hand-selected emerging and established designers each season, from the UK and abroad during London Fashion Week. Fashions Finest has been in existence for over 10 years and their shows are renowned for discovering and giving opportunities to emerging brands and attracting international media, fashion press, VIP’s and fashionistas who want to see the new trends that are being developed by the designers that Fashions Finest feature. Sneaker Con Sneaker Con is the world’s premier sneaker show, providing a huge space for vendors and attendees to buy, sell, and trade some of the most sought-after footwear in the game. Sneaker Con returns to London annually for an epic event in the largest convention centre in the UK. The event usually features up to 200 different sneaker vendors with the largest collections available in the UK. Attendees are encouraged to bring their heat and upgrade their collection. Pure London Pure London is more than a fashion trade show, they bring together the brightest minds in the industry twice a year to showcase the best of the season’s collections, discover the latest trends, get exclusive business insight and make all-important international connections. Pure London provides a global platform for womenswear, accessories and footwear brands and designers to meet with buyers that matter the most to their business. This trade show usually takes place in Olympia, London. Premiere Vision Premirere Vision aim to nourish, inspire, and decipher trends for fashion professionals. They are a creator of encounters and business opportunities, historically via shows, for all the players in the industry – designers, stylists, managers creating innovative collections. Premiere Vision takes place in Paris, France and hosts a multitude of professionals over a number of days, with vast arenas aiming to show new trends and visions. Bare Fashion Bare Fashion is the UK’s only 100% Vegan Fashion Show. As well as the catwalk, people have the chance to discover 100’s of new, vegan and cruelty-free brands. Pop-up shops featuring clothing, beauty and skincare are available. New to this year’s event is a panel of incredible speakers that will be discussing everything there has to do with the vegan fashion industry and living sustainably. There will also be a VIP area for our lucky VIP ticket holders! Africa Fashion Week London AFWL is the largest and longest running, culturally diverse fashion and trade exhibition in Europe. Since its creation in 2011, AFWL has left a legacy showcasing 900 designers, in front of an audience of more than 70,000 attendees, and represented more than 50 countries with 30 of them being African. AFWL is one of the most coveted cultural and culturally diverse fashion and trade show events in Europe with more than 3.3 million views across multiple platforms and 34 million impressions online. Scoop International Scoop is one of the leading designer womenswear trade shows in London – held at the iconic Saatchi Gallery in Chelsea. It has encompassed an edited line up of premium women’s fashion as well as luxury home, beauty, lifestyle and mens collections. The exclusive edit comes from emerging international designers, many of whom select Scoop as their only trade platform. Scoop is famed for its unique aesthetic, with over 250 designer labels around outstanding works of contemporary art and a bespoke buying environment for new season collectors. Fashion SVP Fashion SVP, UK’s leading sourcing show, presenting over 100 leading apparel producers in 21 countries in London. Sourcing Briefing seminars are held at the event, which feature industry expert speakers presenting major issues of trend, product development and production. Plus there are insightful clinics at The Fashion Station, fabric and trend demonstrations, an industry jobs forum and great networking opportunities. There are hundreds of other amazing fashion events out there, these are only a select few, so be sure to keep your eye out for the next in fashion news online, and check back to our blog for any future posts!

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Technology In Retail – 8 Must Haves!

Integrating online and offline to create digitally enhanced stores is the key for future success! Retail continues to outperform digital channels in terms of conversion to purchase rates, which is around 20% for prime physical retail compared to e-commerce’s 3%. Technology in retail is here to stay! It can bring the brand alive in a way that online shopping can’t. Technology In Retail: Listed below are examples of how stores can create exciting, convenient and digitally enhanced shopping experiences for consumers to drive their sales post-pandemic. A Brand App Customers can: Book appointments to visit the store Create wish lists to be ready on arrival Be guided to products in store through arrow directions on their device Check prices and size availability Order products to be delivered quickly to their home Scan items while shopping and pay instantly Receive personalised offers AR Interactions with products having AR content showed a 94% higher conversion rate than products without AR. Try-on tools allow consumers to shop virtually from home or try products on that are not in the store to see how they fit their body. Using AR, mannequins can come to life and appear as if they are on a catwalk wearing the clothes to give the customer an idea of how the clothes fit and styling inspiration. This could be used in store window displays too, where shoppers on the street recreate the effect of an audience at a catwalk. Contactless & Phone Payments Contactless has never been more essential to avoid unnecessary human interaction as consumers become more safety obsessed. Customers should have the option to pay for a product from their phone anywhere in store instead of at designated checkout points for added convenience. AI This is the ultimate tool for personalisation as consumer preferences are easily measured. Products can be specifically chosen for customers in the neighbourhood where the store is located, pre-selected by AI and customer data which shows the styles and products most popular in that area. It can keep track of stock levels and make sure items are not out of stock by informing managers or automatically re-ordering products. QR codes Can be used anywhere in store, for example on clothing rails or displays for consumers to learn more about the collection and explore the story behind the items. Available on all product labels to access information such as where the product was made, where the materials are from and how sustainable it is. They could also be used on social distancing ground markers, which allows consumers to browse menus or search products, if they need to queue. High Tech Mirrors For use in changing rooms and across the retail store. The mirror shows how a product will fit without trying it on, styling recommendations and other products available in your size to create an outfit. RFID (radio-frequency identification) tags on products trigger nearby mirrors, which transform into screens and display relevant video content. Memomi is the award-winning smart mirror software transforming the luxury shopping market, find out more here: https://memorymirror.com/ “Clientelling” This is a technique used by sales assistants to establish relationships with customers based on data about their preferences and behaviours. Digital tools for store employees, such as iPads has a big conversion rate as staff can give customers a personalised and relevant experience by viewing their ‘shopping profiles’. They can see their recent searches, past purchases and saved items, then use this information to recommend products specifically suited to them. Interactive Vending machine This is an exciting and interactive point of sale, featuring a large touchscreen where users can play games, explore available products in greater detail, alongside visual storytelling. It’s easy for customers to find products all in one place and acts as a very “instagrammable” experience – which is exactly what stores need!

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Popular Acronyms – A Breakdown of Key Words in the Fashion Industry

The fashion industry is complex at the best of times, but acronyms can help beginners breakdown the most important parts. If you own your own fashion clothing line or intend on starting one, it is important to know certain fashion acronyms, as they are used quite often for quick communication with your suppliers, manufacturers and designers. In this article, we have highlighted the most popular fashion acronyms that you will need to know as an entrepreneur in the fashion industry – ranging from sustainability to specific skillsets. The Top Fashion Design Acronyms: Fashion design acronyms are used frequently, and may also be used in your tech pack. It is important to know the basic design related acronyms, as it may be easier to communicate with amongst other fashion designers, suppliers and manufacturers. A/H– Armhole:used to describe the opening of the garment where the armhole fits throughAI – Artificial Intelligence: the development of computer systems to perform tasks (such as design, trend forecasting and so on)A/W– Autumn / Winter: used to describe season of collectionCAD – Computer Aided Design: a platform used to design and edit productsCB – Centre Back: this is to describe the centre of the back in a fashion designCF – Centre Front: this is used to describe the centre of the front in a fashion design (such as the torso)DTM – Dyed To Match: used to inform product information for designHPS – High Point Shoulder: describes the horizontal line across the shoulder point of the garmentSPI – Stitch Per Inch: describes the length of stitches by how many stiches are in an inchS/S – Spring/Summer: use to describe season of collectionPOM – Point of Measure: used to describe the exact place to measure the garmentPS – Photoshop: Adobe platform that edits photosTM – Total Measure: the total measurement from point A to point BWB – Waistband:used to describe the waistband section of a fashion design The Top Manufacturing Acronyms: It is handy to know some manufacturing terms as they may use a lot of them when communicating with you regarding there types or production process. We have listed a few common terms that are used: APQP– Advanced Product Quality Planning: an automatic process for product realisationBOM – Bill Of Material: a list of the raw materials, sub-components parts, intermediate assemblies, sub-assemblies, and the quantities needed for each end product. A BOM is a form of communication for this between each manufacturing partnerCMT – Cut, Make, Trim: used to describe a type of manufacturing serviceMSRP – Manufacturing Suggested Retail Price: a pricing suggested from the manufacturer in regards to the retail priceMTM – Made to Measure: this usually refers to custom clothing that is cut and sewn using a standard-sized base patternMTO – Made To Order: a manufacturing process where the manufacturing starts once the customer has made an official orderOBL – Ocean Bill of Landing: a document that goes into detail regarding transportation/ shipment informationPO – Purchase Order: this is a documentation issued by a buyer to their seller; it will include quantities, indicating types and final prices of the product. This documentation is used to control the purchasing of products from suppliersRMG – Ready Made Garments: this is used to describe the mass-produced finished products of the clothing industrySMV – Standard Minute Value: this is used to define as the time which is allowed to perform a certain job. It is usually expressed in minute value and often used broadly within the world of garment manufacturing Top Fabric-related Acronyms: If you are a fashion designer or a founder of a clothing line, you will need to know your fabrics. Having said that, you will also need to know the acronyms to decide such fabrics. We have put together some of the most commonly used fabric acronyms for you: AC : AcetateAF: Other FibresCMD: ModalCO: CottonCV: Viscose (Rayon)EA/EL: ElastaneHL: Cotton / Linen MixHS: Horse HairLI: LinenMA: ModacrylicME: Metallic FibreNY: NylonPA: PolyamidPE: PolyethylenePL: PolyesterPM: Metallised PolyesterPU: Polyurethane FibreRA: RamieSE: SilkVY: VinylWA: AngoraWB: BeaverWK: Camel HairWO: Recycled WoolWP: AlpacaWS: CashmereWY: Yack These are just a common set of fabric acronyms to name a few. It’s handy to keep a note of them for when you are creating your Tech Pack or sending out a general enquiry to your garment manufacturer regarding your fashion products. Top Logistical-related Acronyms: Whilst it may seem like a pretty heavy task of learning acronyms within different sectors, it’s good to get your head around logistic acronyms also, this may be handy when speaking with fashion buyers. BOL – Bill Of Lading: A document issued by a carrier to acknowledge the receipt of goodsCIF – Cost, Insurance, Freight: an expense paid by a seller to cover the cost, insurance and freight against the possibility of any errors (such as loss or damage to the product) that happen during the transportation of the products.DDP – Delivery Duty Paid: a delivery agreement where the seller have responsibility for the goods until the buyer transfers the goods to the destination portFAK – Freight All Kinds: A pricing category that groups different types of freight into a single classFOB – Free On Board: when the buyer takes the delivery of the products being shipped to it by a supplier, once the products leave the suppliers shipping dockPOS – Point Of Sale: where a product is passed from the seller to the customerTQM – Total Quality Management: management approach to long-term success, assessed through customer satisfaction We hope that this article has covered the most important acronyms for you, that will come of use when communicating with all assisting stakeholders for your fashion business. Refer to this as your own ‘fashion communications manual’ and you will soon get the hang of all they key acronyms.

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The story of Seamless Source

Where did our story begin? Established in 2019, Chanodil set out to simplify the fashion supply chain whilst making sustainable sourcing more accessible for SMEs. These brands faced issues finding reliable, responsible, and sustainable suppliers without having the right connections within the fashion industry. Fashion brands found the old processes expensive and complex, while order management and communications proved to be complicated and unaffordable for most brands. The final problem we found was a lack of transparency in the fashion supply chain, where most of the middle parties were a barrier between brands and suppliers. As a collective, we wanted to abolish the above factors and create a platform that simplified a brand’s journey from concept to production. That’s why we created Seamless Source (formerly known as Chanodil), a management tool to help fashion brands build a more responsible supply chain. We help brands save time and money with our seamless sourcing platform; our inbuilt order management tool can help reduce costs by up to 20%. As well as saving you time and money, Seamless Source also provides transparency. With our digital supply chain, fashion brands achieve 50% extra visibility of the production journey as well as a tracking system that enables trust and security for our partners. So, why the rebrand? Quite simply, we wanted what we do as a company to be visible through our appearance. We changed our brand colours from blue to purple so that they aligned with our mission and values as a brand. We have always aimed to help fashion brands around the world manage their supply chain, through our technology and support. However, we felt that our previous name ‘Chanodil’ didn’t comply with our mission and values. That’s why we’ve chosen to go with the name ‘Seamless Source’ so that our partners know exactly what we’re here to do. Our mission is to transform supply-chain responsibility that enables global brands to achieve responsible and innovative solutions. Seamless Source is an automated, award-winning sourcing platform that allows global brands to build faster, leaner, and more responsible supply chains within the fashion industry. Although our appearance has changed, the mission we began with remains: ⦁ We remain a trusted platform with a robust list of vetted manufacturers you can rely on. ⦁ We strive to help you save time and money by providing you with a powerful dashboard to view your orders from start to finish. ⦁ We remain focused on sustainability and ensure that all our partners are vetted to meet high labour and environmental standards. With our new look, we wanted to align our online appearance with our mission and values, which are trust, time, cost and sustainability. As a seamless sourcing platform, we can help your fashion brand build a digitalised, faster and more responsible supply chain, all in one platform. Whether you are a fashion startup or an established business, you can trust Seamless Source to help you every step of the way, to bring your creations to life.